Feedback in Email: The B2B Manufacturer’s Complete Guide
A 2026 analysis of 25,384,649 emails across 22 industries found that the average reply took 4 hours and 10 minutes during work hours, extending to 12 hours and 55 minutes when nights and weekends were included (EmailAnalytics benchmark report). For a manufacturer, that delay isn't a minor etiquette issue. It can determine whether a sales […]
Account Based Marketing for Manufacturers: A Playbook
Most advice about account based marketing for manufacturers starts in the wrong place. It tells you to choose a list of accounts, personalize an email, and launch a sequence. That may create activity, but it doesn't solve the core problem: industrial purchases involve long evaluations, multiple plants, technical scrutiny, procurement gates, and stakeholders who enter […]
