B2B Customer Journey Mapping for Manufacturers
Most industrial buying decisions are made before a manufacturer knows a prospect exists. Gartner's 2024 B2B Buying Survey found that buyers spend only 17% of the total purchase journey meeting potential suppliers, while 77% describe their last purchase as very complex or difficult and buying committees typically include 6 to 10 decision-makers. The benchmark summary […]
A Modern Marketing Strategy for Manufacturers That Drives Growth
If your manufacturing firm is struggling with an unpredictable flow of leads, the problem isn't a lack of effort—it's likely a gap in your marketing system. A modern marketing strategy for manufacturers isn’t about random activities; it’s about building a predictable growth engine. In this guide, we'll show you how to diagnose common roadblocks and […]
