What Is Marketing Attribution for Manufacturers
If you manage marketing for a manufacturer, you've probably seen this report: a trade show or sales rep gets credited for a closed order, while the technical webinar, search visit, email sequence, and engineering content that started the conversation disappear. That report may be tidy, but it doesn't tell you what created demand or whether […]
Cross Channel Attribution: A Practical Guide for B2B
If you're staring at three dashboards that all tell a different story, you're not crazy. Marketing says paid search is winning, sales says trade shows are generating the actual deals, and the CFO just wants to know why revenue doesn't match either report. That gap is exactly where cross channel attribution matters, because in manufacturing […]
